Sekcija za sociologiju medija Hrvatskog sociološkog društva u suradnji s Fakultetom političkih znanosti organizirala je predavanje prof. Bernadette Nadye Jaworsky sa Sveučilišta Masaryk iz Brna pod naslovom “The Narration of COVID-19: A Cultural Sociological Analysis of Battles and Alternatives”. Predavanje je održano u okviru programa Advanced Research Seminar na Fakultetu političkih znanosti 5.11.2020. Predavanje se bavilo “bitkom narativa” o koronavirusu između SAD-a i Kine u njihovom političkom diskursu i medijima. Nakon prezentacije rezultata istraživanja, autorica se osvrnula i na istraživački projekt koji je trenutno u tijeku, a koji se bavi alernativnim narativima i teorijama zavjere o koronavirusu.
O predavačici
Bernadette Nadya Jaworsky predaje na Sveučilištu Masaryk u Brnu, Češka. Njeni istraživački interesi su odnos politike i medija iz perspektive kulturne sociologije, posebno vezano uz pitanje migracija i izbjeglištva.
Sažetak predavanja
In this talk, I first focus on the “narrative battle” over COVID-19 that has escalated between two competing major powers – China and the US. I perform an in-depth, hermeneutical reconstruction of the battle’s “reactive performance” in each country, as articulated in political speeches and mass media. In the Chinese narrative, the country emerges from a “century of humiliation,” becoming a major world power that will no longer be subject to the “bullying” of the West. In the US narrative, even though Trump initially highlights the country’s “very good” relationship with China, as the storyline unfolds, China is blamed for the global pandemic, assuming again the role of a dangerous actor on the world stage. Such a reactive communicative mechanism is not only unsustainable, but also dangerous in times of crisis. Recognition of the narrative battle and acknowledgement of its performative function in the public sphere is the first step toward mutual understanding and meaningful dialogue between these two world powers. I then turn to the “alternative narratives” of COVID-19 circulating mainly online. Looking at the “Plandemic” film series and its coverage by mass media, I develop a cultural sociological understanding of “conspiracy theories.” I map out the ways in which the films represent an alternative cultural performance in the “serious social drama” of COVID-19.
sociologija medija 